Customers expect their brand and corporate image to match across single and multiple application platforms and campaigns. This challenge was chosen because a wall covering is one of the toughest applications on which to produce consistent, accurate and precise colour. The final product is often viewed from a distance; any discrepancies or shifts in colour are noticeable. This challenge demonstrates the equipment’s ability to match with perfect geometric alignment from panel to panel; to produce photo quality, precise colour; and to do so consistently from day to day, Colorado 1640 to Colorado 1640.