What Is GDPR and How Therefore™ Can Help Users Comply
The GDPR is an EU regulation with consequences that extend beyond European borders. Its purpose: Protect EU citizens from data and privacy breaches by harmonizing data privacy laws across Europe. Companies that breach the legislation risk severe fines. Here’s a breakdown of what the GDPR is, how it can potentially affect Canadian-based businesses and how a Canon software solution, Therefore™ information management, may help users with their GDPR compliance efforts.
What is the GDPR?
The General Data Protection Regulation (GDPR) is a European Union regulation that strengthens personal privacy rights. In theory, it’s a European law; in reality, the global reach of an online presence means companies based elsewhere are equally affected. It gives consumers more rights over how companies use their personal data. Companies must now have consumers’ explicit and informed consent to collect their data, and they must make it easy for consumers to withdraw that consent. It applies to any company—regardless of where it’s based—with customers in the EU.
What does it mean for consumers?
Consumers, rather than companies, now have greater control over their personal data. It’s now their choice to opt in to sharing data or receiving information. Companies must provide an active way for consumers to consent; the GDPR specifically states that silence, pre-ticked boxes or inactivity don’t constitute consent. Consumers can access and request a copy of what personal data a company has on them, and find out where and how the information is being used. And they have the right to be forgotten; that is, to ask a company to delete all data it has on them.
What constitutes personal information?
It’s basically anything and everything that could identify an individual. This includes direct identifiers (such as name, address and social insurance number), indirect identifiers (such as credit card info, email address, phone number, occupation and employer) and online identifiers (such as IP address and cookie data.) Meta data connected to an individual is also included. Other privacy data protected includes that related to health and genetics, race and ethnicity, biometrics, political opinion and sexual orientation.
How does it affect Canadian businesses?
The regulation explicitly extends to those without a bricks-and-mortar presence in the EU. It protects customers anywhere their data travels; therefore, any company, regardless of where in the world it’s located, with a database that includes EU citizens must comply.