It’s a shortcut to consumer decision-making and a communicator of a brand’s overall message. Because the demand for—and the rise of—personalized, innovative, engaging, beautifully designed or environmentally friendly packaging has become a mainstay of our day-to-day lives, packages have become a legitimate part of the customer experience themselves. The total digital package and label printing market is forecast to grow at a rate of 20% every year until 2024*. It’s an industry on the rise, both in terms of size and prominence.
A well-designed or innovative packaging solution is an increasingly important differentiator for brands and one that can have a disproportionately positive effect in driving sales. Advances in digital and smartphone technologies and a greater knowledge of green practices have significantly transformed consumer behaviour and their expectations. Product packaging is at the centre of these developments in the consumer retail experience, and it should come as no surprise that the packaging market is growing strongly.
The latest innovations in digital printing have opened up possibilities in the production process that never previously existed.** Here are four ways.
*Smithers Pira, The Future of Global Printing 2018 (December 2013)
**Canon Europe Think Packaging (Autumn 2015). For further information, download the complete guide.
***Euromonitor International, The Rising Importance of Single Person Households Globally (2014)