BRAMPTON, Ontario (October 30, 2024) – Canon Canada Inc., a leader in digital imaging solutions, has announced the new RF-S7.8mm F4 STM DUAL lens, designed for social media content creators and enthusiast videographers. Compatible with the Canon EOS R7 and the latest addition to the growing EOS VR System lineup, this innovative lens offers a practical and affordable way to explore storytelling in the expanding world of VR and 3D content creation.
Previewed at Apple’s WWDC (Worldwide Developers Conference) 2024 keynote, this lens has been crafted for those looking to explore new visual formats, particularly with the rising interest in spatial video content. The 7.8mm focal length and 60-degree angle of view provide an immersive field of vision, for capturing detailed 3D content, allowing creators to deliver captivating and lifelike visual experiences.
Making VR and 3D content creation accessible to a wider audience, Canon has designed the RF-S 7.8mm F4 STM DUAL lens with a focus on simplicity. Even with its advanced features, the lens operates much like a traditional 2D RF-mount lens, with a straightforward workflow that empowers even newcomers to VR and spatial production to achieve impressive results. After capturing video with this interchangeable lens, users can leverage the EOS VR Plug-in for Adobe® Premiere® Pro to convert footage to 3D 180° VR, or the EOS VR Utility software (separately available with a paid subscription) to convert the footage into 3D 180° VR, 3D Theater, and spatial video ready to be experienced on devices like Apple Vision Pro and Meta Quest 3, offering a seamless transition from camera to immersive viewing.
Compatible with the Canon EOS R7 camera body, the high-speed autofocus and high-resolution image sensor, coupled with Canon’s renowned colour science, effortlessly captures detailed VR content and Spatial videos whether you’re shooting in controlled environments or on the go.
As the demand for VR content continues to climb, the need for user-friendly 3D imaging equipment becomes increasingly important. The RF-S7.8mm F4 STM DUAL lens is designed to meet this demand, working seamlessly with devices from Apple Vision Pro to Meta Quest 3, lowering the barriers to creating 3D images, making immersive content more accessible for anyone, from casual hobbyists to dedicated enthusiasts.
Pricing and Availability
The Canon RF-S7.8mm F4 STM DUAL lens is scheduled to be available in November 2024 for an estimated retail price of $629.99*.
For additional information, please visit canon.ca
About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.
For more information, please visit canon.ca or follow the company on Facebook, Twitter (X), Instagram or LinkedIn using @CanonCanada.
# # #
Press/Media Contact
Corporate Communications
Canon Canada Inc.