The company also announced the wide-angle “pancake” style RF28mm F2.8 STM lens
BRAMPTON, ON., May 24, 2023 – Canon Canada Inc., a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF28mm F2.8 STM lens, two new affordable, compact, and lightweight tools for entry-level and emerging content creators to elevate their skills.
The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities. For users who are making the EOS R100 their first interchangeable lens (ILC) camera, a significant advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the Canon RF28mm F2.8 STM lens, which was also announced today.
The Canon RF28mm F2.8 STM is a “pancake” style, value lens that targets a wide variety of users, from amateur to enthusiast Full-Frame and APS-C camera users. Key features of the new lens include:
Pricing and Availability
The Canon EOS R100 camera is scheduled to be available in early July 2023 for an estimated retail price of $799.99 CAD with the RF-S 18-45mm F4.5-6.3 IS STM lens*. The RF28mm F2.8 STM lens is scheduled to be available in early July 2023 for an estimated retail price of $399.99 CAD*.
For more information and the full list of product specifications, please visit canon.ca.
About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.
For more information, please visit canon.ca or follow the company on Facebook, Twitter, LinkedIn and Instagram using @CanonCanada.
Press/Media Contact
Corporate Communications
Canon Canada Inc.
mediarelations@canada.canon.com
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*Availability, specifications, and prices are subject to change without notice. Prices are set by individual dealers and may vary.