CANON INTRODUCES TWO NEW RF LENSES FOR EOS R FULL-FRAME MIRRORLESS USERS

 

 

 

RF16mm F2.8 STM + RF100–400mm F5.6–8 IS USM

BRAMPTON, ON., SEPTEMBER 14, 2021 – Canon Canada, Inc., a leader in digital imaging solutions, today announced the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art. 

 

RF16mm F2.8 STM: Ultra Wide Perspectives
Whether you are excited to start exploring the creative world of ultra wide-angle photography or someone who is looking to add another lens to expand your imaging offerings, the Canon RF16mm F2.8 STM is compact, lightweight and affordable. Long gone are the days of optical corrections or sharpness challenges – the new ultra-wide, 16mm RF lens, for full-frame cameras, comes with a fast and bright f/2.8 maximum lens aperture, as well as smooth and brisk AF (autofocus). This lens is a strong addition to the landscape, architecture or travel photographer — but it also provides the vlogging creator and the EOS Webcam Utility software user the power to integrate environments into their imagery, with its super-wide coverage.

 

Additional features of Canon’s new ultra wide-angle prime lens with 16mm focal length F2.8 include:

 

Canon RF100–400mm F5.6–8 IS USM: Truly Telephoto Possibilities
The Canon RF100–400mm F5.6–8 IS USM provides users with a versatile and popular zoom range that brings subjects closer with ease. It’s an affordable and easily hand-holdable entry into the world of super-telephoto, full-frame photography and video. Offering superb performance and sharpness, the 100–400mm focal length provides a versatile range for all types of telephoto opportunities — be it portraits and documenting events, to sports, birding and wildlife. And, for the first time in a non-L-series lens, the RF100–400mm will accept optional Canon RF 1.4x and 2x tele extenders, offering even more telephoto potential in a lightweight package. Yes, the Canon RF100–400mm is an excellent gateway into the world of wildlife, nature and sports photography. However, this lens and its super-telephoto abilities can also be leveraged for the video content creator or vlogger when compiling b-roll type footage or for subjects who are at a distance. 

 

Additional features of the Canon RF100-400mm include:

 

 

Pricing and Availability
The Canon RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM are scheduled to be available in October 2021 for an estimated retail price of $409.99 and $879.99 CAD, respectively*. For additional information, please visit our RF Lenses category page.

 

 

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About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. For more information, please visit canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.

 

 

Press/Media Contact
Corporate Communications
Canon Canada Inc.
mediarelations@canada.canon.com