Want to Up Your Photography Game? Next Generation of EOS Cameras from Canon Bring Image Quality up a Notch


New Additions to the Canon EOS Family include EOS M50, EOS Rebel T7 and EOS Rebel T100


BRAMPTON, ON., February 25, 2018 – Upgrading from a smartphone camera to an entry-level interchangeable lens camera (ILC) can be considered to some people a daunting task. Canon Canada Inc., a leader in digital imaging solutions, supports those looking to advance their skills by continuously developing and evolving its gear. Today, the company announced their latest additions to its all-encompassing lineup of digital cameras: the EOS M50 Interchangeable Lens Camera, the first Canon EOS M-series mirrorless camera with 4K video recording which is four-times the size of full HD 1080, and the EOS Rebel T7, the latest addition to the wildly popular EOS Rebel line of entry-level DSLR Cameras, with an upgraded CMOS sensor, and the EOS Rebel T100, a more affordable entry-level DSLR.


For photographers actively seeking to upgrade their skills, the EOS M50 is an all-around, entry-level camera with an extensive list of user-friendly features that encourages users to broaden their creative visions. Providing improved Dual Pixel CMOS AF, a 24.1MP APS-C CMOS sensor resulting in less noise and high definition in low-light situations, and the capability of recording 4K video, the EOS M50 will capture crisp, photographic expressions in various situations.


Additional features of the EOS M50 include:


The EOS Rebel T7 DSLR camera, featuring an upgraded CMOS sensor of 24.1 megapixel resolution, is the successor to the EOS Rebel T6. Offering easy sharing of high-quality photos and videos on social media sites, the EOS Rebel T7 provides continuous shooting up to 3.0 frames per second (fps), a nine-point autofocus system and a three-inch LCD monitor, offering users a multitude of options to capture and share life’s important moments.


Additional features of the EOS Rebel T7 include:


The EOS Rebel T100 DSLR camera is an affordable entry-level DSLR featuring an 18.0 megapixel CMOS sensor. The EOS Rebel T100 offers easy sharing of high-quality photos and video on social media sites, and provides continuous shooting at up to 3.0 frames per second (fps), a nine-point autofocus system and a 2.7 inch LCD monitor giving users more creative features at a lower price.

The Canon EOS M50, EOS Rebel T7 and EOS Rebel T100 are scheduled to be available in April 2018 for an estimated retail price of $1,099.99, $699.99 and $529.99 respectively.


About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon USA, is a leading provider of consumer, business-to-business and medical digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.


For more information, please visit: www.canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.


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*Compatible with iOS® versions 9.3/10.3, Android™ smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.
**Compatible with Android™ smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1.
***Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect.
^Availability, prices and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.

New Additions to the Canon EOS Family include EOS M50, EOS Rebel T7 and EOS Rebel T100