/en/About-Canon/Inside-Canon/Crankworx-Whistler-2019

As the world’s best mountain bike athletes found their flow on the courses of Whistler, B.C., Canon Canada helped ensure the professional photographers trailing them captured every biff (ouch!), grunt and kicker.

 

The Crankworx World Tour is a multi-stop international festival where the best mountain bike athletes compete in a variety of disciplines. Crankworx Whistler is the final—and biggest—stop on the tour. The 10-day event included races and competitions (for professionals, amateurs and kids), as well as cultural showcases, demo zones and a vibrant expo throughout Whistler Village for industry insiders and fans alike. Athletes competed in a variety of disciplines, including Slopestyle, Downhill, Enduro, Dual Slalom, Speed & Style, and Pump Track.

 

Canon technician repairing Canon EF lens

For the second straight year, Canon Canada offered on-site support to photographers. Over the event’s final three days, team members cleaned equipment, performed basic service checks, handled minor repairs and loaned out gear.

“We saw this as an opportunity to reach younger photographers who likely have never been exposed to CPS [Canon Professional Services] event support,” says Vito Gaudino, Manager, Customer Service and Professional Service, Imaging Technologies & Communications Group. “We were proud to be the only manufacturer at the event that was ready and able to support customers with equipment loans, and clean and check services.”

Gear gets grimy—think camera bodies caked in dirt—and photographers appreciate that after a cleaning their equipment not only looks straight out of the box but also works that way, too. While Canon worked on their equipment, photographers could borrow a replacement. The Canon team brought five cases of gear to offer plenty of loaner options.

As an added bonus this year, Canon also offered printing services. Photographers could print images they captured during the event on the PIMXA PRO-1000, a professional desktop inkjet printer.

Canon also provided the prize for the Photo of the Year contest. Photographers could submit a photo taken at any one of the Crankworx World Tour stops during the season. The winning photographer received credit toward Canon gear.

“I’m personally very proud to be part of an organization that can have a direct and positive influence on helping these men and women with their craft,” says Gaudino. “I’ve seen firsthand that anything can happen shooting a live event. I’ve also seen the gratitude on a photographer’s face when we get them back up and running so they don’t miss capturing that perfect moment in time. It’s an awesome feeling to provide that level of support.”



Canon technician repairing Canon EF lens


For the second straight year, Canon Canada offered on-site support to photographers. Over the event’s final three days, team members cleaned equipment, performed basic service checks, handled minor repairs and loaned out gear.

“We saw this as an opportunity to reach younger photographers who likely have never been exposed to CPS [Canon Professional Services] event support,” says Vito Gaudino, Manager, Customer Service and Professional Service, Imaging Technologies & Communications Group. “We were proud to be the only manufacturer at the event that was ready and able to support customers with equipment loans, and clean and check services.”

Gear gets grimy—think camera bodies caked in dirt—and photographers appreciate that after a cleaning their equipment not only looks straight out of the box but also works that way, too. While Canon worked on their equipment, photographers could borrow a replacement. The Canon team brought five cases of gear to offer plenty of loaner options.

As an added bonus this year, Canon also offered printing services. Photographers could print images they captured during the event on the PIMXA PRO-1000, a professional desktop inkjet printer.

Canon also provided the prize for the Photo of the Year contest. Photographers could submit a photo taken at any one of the Crankworx World Tour stops during the season. The winning photographer received credit toward Canon gear.

“I’m personally very proud to be part of an organization that can have a direct and positive influence on helping these men and women with their craft,” says Gaudino. “I’ve seen firsthand that anything can happen shooting a live event. I’ve also seen the gratitude on a photographer’s face when we get them back up and running so they don’t miss capturing that perfect moment in time. It’s an awesome feeling to provide that level of support.”