Press Releases

Press Releases

EXCEPTIONAL OPTICS AND WI-FI CONNECTIVITY HELP PHOTOGRAPHERS GET CREATIVE WITH THREE NEW POWERSHOT MODELS FROM CANON CANADA

New Lineup Includes the PowerShot G15 with Bright f/1.8-f.2.8 5x Optical Zoom Lens, the Wi-Fi Enabled PowerShot S110 to Stay Connected With Great Image Quality, and the Powerful PowerShot SX50 HS, the World’s First 50x Optical Zoom Digital Camera

 
MISSISSAUGA, ON, September 17, 2012 - Designed for photographers of all levels, Canon Canada Inc., a leader in digital imaging solutions, today announces the addition of three feature-packed digital cameras – the PowerShot G15, PowerShot S110, and PowerShot SX50 HS digital cameras – providing advanced features, greater focusing speed and multiple-shot speed in sophisticated, compact camera bodies. All three models include advancements in auto focus (AF) technology for high-speed responsive AF systems that capture the moment as it happens, with significantly reduced lag time . Both the PowerShot G15 and PowerShot S110 models include a newly designed 12.1-megapixel High-Sensitivity CMOS image sensor for exceptional light gathering and image quality. In addition to improvements to focusing speed and shooting speeds over their predecessors, each camera offers unique high-end features, such as an f/1.8-2.8 5x optical zoom lens on the PowerShot G15. The PowerShot S110 includes Wi-Fi connectivity for the ultimate in image quality and on-the-spot sharing, while the PowerShot SX50 HS boasts the world’s first 50x optical zoom in a digital camera to date.

“Art is the by-product of creativity and inspiration. With the introduction of the advanced features in these three new PowerShot models, our customers will have the right tools to put their creativity into action and produce images that they will share for a lifetime,” said Ian Macfarlane, Senior Vice-President of Sales and Service Operations, Canon Canada, a wholly owned subsidiary of Canon USA.

PowerShot G15 Digital Camera
The powerful new PowerShot G15 builds upon the success of the G-series providing some of the most advanced features in Canon’s PowerShot lineup. The PowerShot G15 continues this tradition with a new 28mm wide-angle f/1.8 – f/2.8 lens with 5x optical zoom, great for low-light shooting or dramatic shallow depth of field. The PowerShot G15 includes Canon’s HS SYSTEM where the camera’s DIGIC 5 image processor and newly designed Canon 1/1.7-inch 12.1-megapixel High-Sensitivity CMOS image sensor work in tandem to enhance low-light image quality at a maximum ISO speed of 12800. Enabling creative video capture, the PowerShot G15 shoots 1080p Full HD video with a built-in stereo microphone for great sound and zooming is enabled for optimal framing while recording.

The PowerShot G15 also features advancements in Canon’s AF system with improved AF times and reduced lag over previous G-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. While shooting still images or recording video the camera also utilizes Canon’s Intelligent IS to stabilize the image and provide crisp photos and steady video.

The PowerShot G15 retains an accessory shoe for Speedlites and an optical viewfinder as an option to the bright 3.0-inch 922,000-dot LCD display. For even more creative options, the PowerShot G15 can accommodate additional optional accessories such as the Tele Converter Lens, a Conversion Lens Adapter to allow the attachment of a Macro Ring Lite or Macro Twin Lite to the camera, and a threaded Filter Adapter for 58mm lens filters. For the wet and wild underwater adventurer the new PowerShot G15 also has an optional WP-DC48 Waterproof Case, capable of diving to depths of up to 130 feet.

PowerShot S110 Digital Camera
Style, performance, and wireless connectivity fit into your pocket with the new PowerShot S110 digital camera. Built-in Wi-Fi features allow the camera to share images and video to social networking sites through the Canon iMAGE GATEWAY or to Wi-Fi enabled devices such as other select PowerShot cameras, iOS or Android smartphones and tablets or to a PC with the free download of the Canon CameraWindow app . The advanced wireless features let the camera act as a wireless network and record GPS data acquired from a smartphone using the free download of the Canon CameraWindow app , or send images directly to a Wi-Fi compatible printer .

The PowerShot S110 includes a 24mm wide-angle lens with 5x optical zoom and bright f/2.0 aperture ideal for low-light photography or soft backgrounds with shallow depth of field. Featuring Canon’s HS SYSTEM, the PowerShot S110 camera’s DIGIC 5 image processor and newly designed Canon 1/1.7-inch 12.1-megapixel High-Sensitivity CMOS image sensor work together to enhance low-light image quality at a maximum ISO speed of 12800. As with the PowerShot G15, the PowerShot S110 also features advancements in Canon’s AF system with improved AF times and reduced lag over previous S-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. The video capabilities of the PowerShot S110 are equally impressive with 1080p Full HD video, built-in stereo microphone, optical zoom while shooting, and convenient playback via HDMI output. Camera menu navigation, image playback and viewing has been made simple and intuitive with a 3.0-inch wide capacitive touch panel LCD screen, along with Canon’s Touch Shutter feature makes shooting easy and interactive.

The camera’s Intelligent IS system matches the shooting conditions with one of six stabilization modes for smooth video and sharp images. Diving and underwater enthusiasts will enjoy the new optional PowerShot S110 waterproof case, the WP-DC47 capable of diving to depths of up to 130 feet.

PowerShot SX50 HS Digital Camera
The new PowerShot SX50 HS includes a high-powered 50x optical zoom (24-1200mm) and 24mm wide-angle lens with Optical Image Stabilization for clear steady images even at full telephoto. To help maximize the potential of the 50x zoom lens, are incredible 1080p Full HD video capabilities of the PowerShot SX50 HS with stereo sound and optical zoom while recording. The PowerShot SX50 HS includes Canon’s HS SYSTEM where the camera’s image processor and CMOS image sensor work together to enhance low-light image quality at a maximum ISO speed of 6400.

The PowerShot SX50 HS also features advancements in Canon’s AF system with improved AF times and reduced lag over previous SX-series models. These AF improvements also enhance the High-Speed Burst HQ mode allowing for continuous capture of up to 10 frames at 12.1-megapixels. For those tricky overhead or low-angle shots, the camera features a new 2.8-inch vari-angle LCD screen (461,000 dots) and Zoom Framing Assist to help users locate, track and capture subjects while using the extreme telephoto on the PowerShot SX50 HS. By pressing a button, Zoom Framing Assist Seek function remembers your previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when the button is released. A second Zoom Framing Assist Lock button allows the camera to lock the Image Stabilization onto the center of the frame for additional compensation of camera movement, making it much easier to keep the intended subject in frame. The camera also features an electronic viewfinder, ideal for shooting in bright outdoor conditions. To help make photography simple, Canon’s Smart AUTO mode intelligently selects optimal camera settings from 58 pre-defined shooting situations.

A first for the SX-series, the PowerShot SX50 HS can be set to capture 12-bit RAW + JPEG image files for instant file back-ups and great latitude with post-processing and image modification. A hot shoe allows for optional accessories such as Canon Speedlites or additional lighting options.

Pricing and Availability
The new PowerShot G15, PowerShot S110, and PowerShot SX50 HS digital cameras are expected to be available in October 2012 for an estimated retail price of $529.99, $459.99 and $499.99, respectively.

For more information, visit: www.canon.ca

About Canon Canada Inc.
Headquartered in Mississauga, Ontario, the company employs 1,200 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon's leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. Canon Inc. has been among the top four US patent recipients since 1994†.

The company's comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital cameras and lenses; medical imaging equipment, semiconductor, broadcast and other specialized industrial products. Canon Canada is dedicated to its Kyosei philosophy of social and environmental responsibility.
For more information, visit www.canon.ca or join us on Facebook at www.facebook.com/CanonCanada

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For more information, please contact:

Wayne Doyle
Senior Manager, Corporate Communications
Canon Canada Inc.
(905) 565-4598
wdoyle@canada.canon.com

Candi Jeronimo
Senior Account Manager
Edelman Canada
(416) 849 -1507
candi.jeronimo@edelman.com

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†Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

According to tests performed by Canon Inc. when compared to the PowerShot G12 model, the PowerShot G15 digital camera exhibits improvements in AF speed with a 53 percent reduction in AF time and a 45 percent reduction in shutter lag. When tested against PowerShot S100 model, the PowerShot S110 digital camera exhibits improvements in AF speed with a 29 percent reduction in AF time and a 38 percent reduction in shutter lag. Tests were conducted under identical conditions - Subject brightness: Lv 13, shooting mode: P mode/Single AF (center point). The percentage of improvement for AF and Shooting time lag (Shutter lag) is measured in seconds. Defined focal length for each model: G15 and G12 at 28mm wide, S110 and S100 at 24mm wide and SX50 HS and SX40 HS at 24mm wide. AF time definition conforms to CIPA guidelines established in April 2012.
A one-time registration is required on Canon iMAGE GATEWAY, the free Canon CameraWindow app is required for this function
Compatible with IOS Version 4.3 or later and Android devices Version 1.1.1.11 or later. Data charges may apply.
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