Press Releases

Press Releases

NEW CANON EOS REBEL T7i AND EOS 77D CAMERAS POSSESS STUNNING AUTOFOCUS CAPABILITIES

New DSLR Additions are Joined by New Compact EF-S Lens and Canon's First-Ever Remote Utilizing Bluetooth® Technology3

BRAMPTON, ON., February 14, 2017 – Developed and designed to meet the varying needs of entry-level and advanced amateur photographers, Canon Canada, Inc., a leader in digital imaging solutions, today announced two new additions to the celebrated EOS system – the EOS Rebel T7i DSLR camera, which adds to the popular Rebel series of entry-level DSLR cameras, and the EOS 77D DLSR camera, which represents a new category of cameras for advanced amateur photographers. Canon also introduced today the new EF-S 18-55mm f/4-5.6 IS STM lens and Wireless Remote Control BR-E1, as well as added functionality for the Canon Connect Station CS100.


Focused on Innovation

The EOS Rebel T7i and EOS 77D both feature an optical viewfinder with a 45-point All Cross-type AF system* to help enable more precise focusing. In live view mode, both cameras utilize Canon’s Dual Pixel CMOS AF to deliver the world’s fastest AF focusing speed of 0.03 seconds.1 This technical achievement allows users to find their subject, focus accurately, and capture the shot more quickly than ever before. Both models also have built-in Wi-Fi®2, NFC3 and Bluetooth®4 technology for easy transfer of images.


In addition to the focusing enhancements, common features of the EOS Rebel T7i and EOS 77D cameras include:
• Optical Viewfinder with a 45-point All Cross-type AF System*
• Fast and accurate Dual Pixel CMOS AF with Phase-detection
• 24.2 Megapixel CMOS (APS-C) Sensor
• DIGIC 7 Image Processor, ISO 100–25600
• Built-in Wi-Fi®2, NFC3 and Bluetooth®4 technology
• Vari-angle Touch Screen, 3.0-inch LCD
• Movie Electronic IS 
• HDR Movie & Time-Lapse Movie
• High-speed Continuous Shooting at up to 6.0 frames per second (fps)



Canon EOS Rebel T7i Camera
The EOS Rebel T7i is the first camera in the EOS Rebel series with a 45-point, all cross-type AF system* within the Optical Viewfinder. It is also the first in the series with Dual Pixel CMOS AF with Phase-detection and the first with a DIGIC 7 Image Processor. Creative filters for both still images and video will allow users to customize the look and feel of their content in new and imaginative ways. 



When designing the new EOS Rebel T7i, Canon took into consideration feedback from entry-level photographers who expressed interest in learning to go beyond the program mode of a DSLR camera. Users will now be able to see on-screen how switching modes on the mode dial or tweaking settings can alter the image they are about to capture, guiding photographers on their way to capturing more compelling images, such as ones with a shallower depth-of-field or being able to give moving-subjects a frozen or flowing look.

The Canon EOS Rebel T7i is scheduled to be available in April 2017 for an estimated retail price $949.99** for the body only, $1,149.99** with the new EF-S 18-55mm f/4-5.6 IS STM lens and $1,399.99** with the EF-S 18-135mm f/3.5-5.6 IS STM lens respectively.


Canon EOS 77D Camera

For advanced amateur photographers looking to expand their knowledge and experience with DSLR cameras, Canon’s new EOS 77D is the ideal next step camera for them. The EOS 77D represents a new category of advanced amateur EOS cameras, a step above the Rebel series. Users of the EOS 77D DSLR camera will benefit from features like the 7650-pixel RBG+IR Metering Sensor, similar to the one found in the EOS 80D camera and Anti-Flicker shooting mode to help combat the on-and-off repetitive flickering from artificial lights found in high-school gyms or auditoriums.



The EOS 77D also features a top LCD panel and quick control dial for photographers who desire quicker and easier access to changing and controlling settings on the camera. The Canon EOS 77D is scheduled to be available in April 2017 for an estimated retail price $1,149.99** for the body only, and $1,649.99** with the EF-S 18-135mm f/3.5-5.6 IS USM lens kit.

EF-S Lens and Remote Accessory Utilizing Bluetooth® Technology
The new Canon EF-S 18-55mm f/4-5.6 IS STM lens is nearly 20 percent smaller than the EF-S 18-55mm f/3.5-5.6 IS STM lens, without sacrificing image quality. Features of the lens include:
• Compact-size, Standard Zoom Lens with High Image Quality
• Lead Screw-type STM
• Image Stabilization at up to 4 Stops of Shake Correction
• Stylish Design

The Canon EF-S 18-55mm f/4-5.6 IS STM lens is scheduled to be available in early April 2017 for an estimated retail price $324.99**.

In addition, Canon is introducing it’s first-ever remote utilizing Bluetooth® technology3, the Wireless Remote Control BR-E1. This new remote allows photographers to capture images from within a 16-foot radius of the camera. This camera accessory is useful for photographers who are looking to capture images remotely in situations where there could be issues with signal reception or line-of-sight to the camera. The Canon Wireless Remote Control BR-E1 will be compatible with both the EOS Rebel T7i and EOS 77D cameras. The Canon BR-E1 is schedule to be available in April 2017 for an estimated retail price of $64.99**.

CS100 Firmware Update

Both the EOS Rebel T7i and EOS 77D cameras are compatible with the Canon Connect Station CS100 device, a go-to-photo and video hub that allows family and friends a way to quickly and easily store, manage view and share unforgettable memorable moment’s wirelessly6. Canon is also announcing today a firmware update to the Canon Connect Station CS100 device and mobile application. The firmware update includes the following improvements:
• Compatibility for select Canon and non-Canon cameras, with a wider range of supported file formats7
• Support for video playback of computer-edited movies8
• Improved smartphone connectivity and compatibility

About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon USA, is a leading provider of consumer, business-to-business and medical digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.

For more information, please visit: http://canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.

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All referenced product names, and other marks, are trademarks of their respective owners.

* The number of AF points, cross-type AF points and Dual cross-type AF points vary depending on the lens used

** Availability, prices and specifications subject to change without notice. Actual prices are set be individual dealers and may vary.

1 Among all the interchangeable lens digital cameras incorporating the APS-C size image sensors with phase-difference detection AF on the image plane
As of February 14th, 2017 (Researched by Canon).
Calculated based on the resulting AF speed measured according to the CIPA guidelines.
(Varies depending on the shooting conditions and the lenses used.) Internal measurement method.
[Measurement conditions]
Focusing brightness: EV 12 (room temperature, ISO 100)
Shooting mode: M
Lens used: EF-S18-55mm f/4-5.6 IS STM (at focal length of 55mm)
Live View shooting
AF method: Live 1-point AF (with Center AF point)
AF operation: One-Shot AF

2 Compatible with iOS® versions 8.0/8.1/8.2/8.3/8.4/9.0/9.1/9.2/9.3/10.0, Android smartphone and tablet versions 4.1/4.2/4.3/4.4/5.0/5.1/6.0/7.0. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.

3 Compatible with Androidsmartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1/6.0/7.0.

4Compatible with select smartphone and tablet devices (AndroidTM version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect App Ver. 1.3.20 or above. This application is not guaranteed to operate on all listed devices, even if minimum requirements are met.

5 Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS 7D Mark II digital SLR camera at a focal length of 55mm, 35mm-equivalent 88mm. The number of stops may vary based on the camera model used.

6 Compatible with iOS® versions 8.4x/9.2.x, Android Smartphone and tablet versions 4.4.x, 5.0.x/5.1.x, 6.0.x. Data charges may apply with the download of the free Canon Connect Station app. The application is available in the apple app store or google play store.

7 Support for playback of all images on this device cannot be guaranteed. 8JPEG and RAW (CR2) still images, and MOV/MP4 and AVCHD movies are supported.