Press Releases

Press Releases

TAKE THAT CAMERA TO GO! CANON CANADA LAUNCHES COMPACT POWERSHOT G7 X MARK II AND POWERSHOT SX720 HS DIGITAL CAMERAS

Newest Canon PowerShot Digital Cameras Offer Outstanding Quality in Convenient Compact Size

MISSISSAUGA, ON., February 17, 2016 – Ideal for both advanced amateur and pro photographers looking for a convenient, high performance compact camera with the ability to connect to compatible digital devices, Canon Canada Inc., a leader in digital imaging solutions, proudly introduces the compact PowerShot G7 X Mark II1 and lightweight PowerShot SX720 HS digital cameras.

 

Canon’s new PowerShot G7 X Mark II digital camera pairs a 1.0-inch, 20.1 Megapixel* CMOS sensor with Canon’s new DIGIC 7 Image Processor to help reduce noise and deliver outstanding image quality, even in low light shooting situations. The PowerShot SX720HS digital camera boasts a new 40x Optical Zoom lens (equivalent to 24-960mm), providing outstanding performance, reach and resolution for everyday use and when shooting memorable family events, while easily slipping into a pocket or purse.

 

Sleek and Sophisticated

The first Canon camera to feature Canon’s new high-speed DIGIC 7 Image Processor, the

PowerShot G7 X Mark II digital camera is a model of compact sophistication and speed with a high-quality sleek body and optimum comfort grip. Building on the success of Canon’s PowerShot G7 X digital camera, the PowerShot G7 X Mark II digital camera features a fast startup and improved RAW continuous shooting speed of up to eight frames per second (fps) with short intervals between shots. Additional features include:

 

·         Bright f/1.8 (W) – f/2.8 (T), 4.2x (24–100mm equivalent) optical zoom lens with Canon’s Intelligent Image Stabilizer (IS) and a 9-blade iris diaphragm;

·         Multi-angle 3.0-inch capacitive touch panel LCD with a screen resolution of 1.04 million dots and tilt options of 180° up and 45° down;

·         Ability to capture 1080p Full HD video in MP4 format with stereo sound;

·         Built-in Wi-Fi®** and Near Field Communications (NFC™)*** capability with a dedicated Wi-Fi button for easy sharing and transferring of images and videos;

·         Picture Style function that offers superb command of in-camera colour, contrast, and sharpness;

·         In-camera RAW conversion, making it possible to preview customized image processing modifications on the camera, without the use of a computer;

·         Convenient control ring lever that enables users to quickly switch between stepped and continuous ring movement;

·         Time-Lapse Movie feature to help capture images at preset intervals and combine them to create a short movie clip;

·         Panning feature that allows the camera to lock onto the main subject using Canon’s Intelligent IS technology to automatically adjust the shutter speed for beautiful background blur.

The Canon PowerShot G7 X Mark II digital camera is currently scheduled to be available in May 2016 for an estimated retail price of $899.992.

 

Powerful Zoom Delivers Virtually Shake-Free Images

The Canon PowerShot SX720 HS digital camera is equipped with a new powerful zoom lens and is the ideal choice for amateur photographers looking to take a step up from a smartphone or entry-level digital camera to a lightweight, compact camera. The PowerShot SX720 HS digital camera’s new 40x Optical Zoom lens (24-960mm equivalent focal length range) uses one Hi-UD, three UD and three aspheric lens elements to help achieve high image quality and high magnification, while also utilizing Canon’s Intelligent Imaging Stabilizing (IS) technology for greater optical performance.

As the successor to Canon’s PowerShot SX710 HS digital compact camera, the PowerShot SX720 HS digital camera features increases its zoom range while maintaining compact size for maximum convenience. Additional features include:
 

·         A dedicated Wi-Fi® button for easy sharing and transferring of images and videos utilizing the camera’s built-in WiFi and NFCtechnology;

·         20.3 Megapixel* CMOS sensor with Canon’s DIGIC 6 Image Processor to help deliver outstanding image quality, even in low light;

·         1080p/60 Full HD video capture with stereo sound;

·         3.0-inch LCD (approx. 922,000 dots) to allow for easy viewing, even from a wide angle;

·         Zoom Framing Assist that allows the lens to automatically zoom in or out while the camera follows subject movement  and helps keep it in focus;

·         Story Highlight feature that enables the camera to automatically compile images and videos3 from a certain day or event into a mini-highlight reel with music and effects;

·         Creative Shot mode that uses composition, color and lighting from an original image to create artistic images.

Canon’s PowerShot SX720 HS digital camera is currently scheduled to be available in March 2016 for an estimated retail price of $499.992. 

About Canon Canada Inc. Headquartered in Mississauga, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon USA, is a leading provider of consumer, business-to-business and medical digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon's success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.

 

For more information, please visit: http://canon.ca or follow the company on Facebook, Twitter or Instagram using @CanonCanada.

 

 

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1This device has not been authorized as required by the rules of the Industry Canada. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.

 

2Availability, pricing and specifications are subject to change without notice.  Actual prices are set by individual dealers and may vary.

 

3Videos must be shot in Hybrid Auto or Short Clip.

 

* Image processing may cause a decrease in the number of pixels.

 

** Compatible with iOS® versions 7.1/8.4/9.0, AndroidTM smartphone and tablet versions  4.0/4.1/4.2/4.3/4.4/5.0/5.1.  Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.

 

*** Compatible with Android smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1.