Press Releases

Press Releases

LATEST POWERSHOT CAMERAS DELIVER SUPER-ZOOM REACH AND CREATIVE IMAGING FEATURES TO INSPIRE ENDLESS PHOTOGRAPHS AND VIDEOS

With an Impressive 42x and 30x Optical Zoom, respectively, Canon’s new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs

MISSISSAUGA, ON. July 29, 2014 – Canon Canada, Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.

 

“These two new PowerShot cameras will help people who are passionate about photography to easily capture the life moments that inspire them,” said Ted Egawa, President & CEO, Canon Canada Inc. “From high-speed auto-focusing to full HD video, these compact super-zoom cameras are sure to inspire one’s creativity.”

 

The PowerShot SX520 HS Digital Camera

Building on the features of the PowerShot SX510 HS, the PowerShot SX520 HS incorporates a 42x Optical Zoom with Canon’s Optical Image Stabilization, ideal for active families that want to take high-quality close-ups of their children’s soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS combines a 16 Megapixel High-Sensitivity CMOS sensor and Canon’s DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.

 

Giving users the ability to capture life in motion, the camera features a dedicated movie button to easily record 1080p Full HD video using the camera’s full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera’s Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera’s High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS  advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out, and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.

 

Upgraded from its predecessor, the PowerShot SX520 HS features Canon’s Creative Shot mode that uses a combination of lighting, colour and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a “highlighted reel” for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.

 

The PowerShot SX400 IS Digital Camera

With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixel CCD sensor and DIGIC 4+ image processor combine with Canon’s Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.

 

The PowerShot SX400 IS is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS, the PowerShot SX400 IS can record even far distances through the use of the camera’s full 30x zoom range. The PowerShot SX400 IS High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.

 

Pricing and Availability

The PowerShot SX520 HS is available in September 2014 for an estimated retail price of $429.99.

 

The PowerShot SX400 IS is available in August 2014 for an estimated retail price of $279.99.

 

About Canon Canada Inc.

Headquartered in Mississauga, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon USA, is a leading provider of consumer, business-to-business and medical digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon's success. With almost $46 billion in global revenue, its parent company, Canon Inc., ranks among the Top 4 in US patents registered since 1994. Canon ranks among the world's Top 30 brands and is one of Forbes’ Magazine’s World’s Most Admired Companies. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. For more information, please visit www.canon.ca or join us on Facebook at www.facebook.com/CanonCanada.

 

For media inquiries, please contact:

 

Hilary Bassett

Senior Account Manager, Technology

Edelman Canada

(416) 849-3359

 

 

Rajani Kamath

Director, Corporate Communications

& Brand Marketing

Canon Canada Inc.

(905) 565-4598

                                                                          

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